---
title: Beyond Address Lookup
description: Traditional address validation ensures that a given address exists and follows the standard format. However, this alone just scratches the surface.
---

[Ideal Postcodes Blog](https://blog.ideal-postcodes.co.uk)

# [Beyond Address Lookup](https://blog.ideal-postcodes.co.uk/beyond-address-lookup)

 Written by [Doaa Kurdi](https://blog.ideal-postcodes.co.uk/author/doaa-kurdi) | Dec 6, 2023 11:00:00 AM

> Value from Enhanced Address Data

Verifying customer addresses with address validation helps reduce shipping costs, but there’s an opportunity to derive even more value from address data with enrichment. By enhancing addresses with additional details like coordinates, property identifiers, and demographic information, businesses gain a deeper understanding of customers and prospects to drive growth.

## Beyond the basics

A simple address can serve as a gateway to a wealth of beneficial data. Supplementing addresses with:

- **Latitude and longitude coordinates:** Enables location-based marketing and more efficient routing
- **Unique property reference numbers:** [UPRNs](https://ideal-postcodes.co.uk/uprn) are the gold standard in identifying ever addressable property
- **Business data:** Provides revenue, industry codes, and other company details
- Property type:  Identifies commercial or residential properties
- **Property indicators** – Identifies [Multiple Residences](https://ideal-postcodes.co.uk/guides/multiple-residence) or even properties that are [Not Yet Built](https://ideal-postcodes.co.uk/guides/not-yet-built)

 

Let’s see how this works for the following address:

| Address Line One | 17 Greenend Road |
| --- | --- |
| Town or City | London |
| Postcode | W4 1AP |
| UPRN | 12109887 |
| UDPRN | 25804522 |
| Longitude | -0.2564509 |
| Latitude | 51.5026123 |
| Postcode Inward | 1AP |
| Postcode Outward | W4 |
| Thoroughfare | Greenend Road |
| Building Number | 17 |
| Postcode Type | S |
| Delivery Point Suffix | 1A |
| Premise | 17 |
| Eastings | 521112 |
| Northings | 179627 |
| Country | England |
| Traditional County | Greater London |
| Postal County | London |
| County | London |
| District | Ealing |
| Ward | Southfield |
| Dataset | paf |
| Country Iso Code (3) | GBR |
| Country ISO Code (2) | GB |
| Language | en |

 

## Smarter Business with Enriched Address Data

Investing in comprehensive [address validation](https://ideal-postcodes.co.uk/) and data enrichment is not just about delivering packages, it's also about delivering strategic insights that can drive your business forward in an increasingly data-driven world. This intelligence empowers more personalised, geo-targeted marketing and services fine-tuned to the property type.

Are you ready to maximise the value of customer addresses? [Contact our experts](https://ideal-postcodes.co.uk/support) to explore dat enrichment tailored to your business needs.

[View full post](https://blog.ideal-postcodes.co.uk/beyond-address-lookup)

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