Supporting skill development and women in tech at Ideal Postcodes
This weekend, Amelia, our Sales Development Representative at Ideal Postcodes, is taking part in Lovable’s SheBuilds hackathon for women. We’re supporting her as she takes on the challenge, learns new skills and puts her idea into practice.
At Ideal Postcodes, we’ve always taken an informal approach to professional development. We want people to have room to pursue their interests, whether that means attending a conference, taking a course or working on a project outside their usual role.
As a software business, we want people across our team to have opportunities to explore how technology can solve problems. For Amelia, SheBuilds offers time to develop her idea, try new tools and gain a better understanding of how products are built. This is experience she can bring back to her role here.
We see value in employees having that space to explore, build relevant skills and discover what they want to learn next.
Amelia has been part of our sales team for three years. She’s usually working on a creative project or learning a new skill, and outside work she enjoys long walks with her two dogs. If there’s an opportunity to try something new, she tends to take it.
Her idea for a women-led home renovation service grew out of her own experience and a question about how the process could be improved. She wants to explore a service that makes home renovation clearer, more welcoming to women and better managed.
Women remain underrepresented in many parts of the technology industry, particularly in technical roles. That affects who gets to build products, whose experiences shape them and which problems receive attention.
A more diverse industry brings a wider range of perspectives into those decisions. People notice different problems because of their work, their backgrounds and their everyday experiences. Giving more people the opportunity to turn those observations into products can broaden what the industry creates and who it serves.
SheBuilds welcomes women with different levels of experience, including those who have never written a line of code. It offers an accessible starting point for women who are curious about building products, with space to experiment, learn alongside others and turn an idea into something they can test and develop.
We’re glad to see opportunities that encourage more women to take part in this side of tech. We also believe employers have a role to play. We can pay attention to people’s interests, recognise potential beyond their current roles and help them access relevant opportunities.
We’re excited to see how Amelia’s idea develops and what she takes from the experience.
Good luck, Amelia. We can’t wait to see what you create!