Tips that will help keep your business running smoothly during the holiday season
If you're an e-commerce business owner, there are some key steps you can take to make sure your business stays on track during this busy time of year. From Christmas to New Year’s Eve, there is a huge sales opportunity. Here are some tips that will help you keep your business running smoothly during the holiday season.
1. Your e-commerce website
Make sure your website is ready for the rush. Are you ready to handle the traffic, including from mobile devices and tablets? The main benefit of internet shopping is that you may avoid standing in queues. Work with your developers to ensure your website is optimised. Additionally, make it easy to find your products by offering filters, sorting options, and search functionalities.
2. Marketing
Use marketing strategies that work well at this time of year, such as social media advertising and email marketing campaigns. Use social media to build excitement for your holiday deals. You don't have to have a huge budget for this, you just need to be creative with how you use it, like sharing coupons and special offers throughout the month of December or offering free shipping on certain items.
3. Inventory
Make sure you have enough inventory to meet demand. This means having enough stock on hand and being able to replenish it quickly. If products run out, make it clear on the website to avoid customer disappointment.
4. Shipping and Delivery
Make sure your shipping process is working smoothly. If possible, consider offering expedited shipping options such as overnight or 2nd-day delivery. Customers are bound to be frustrated if e-commerce fulfilment fails.
5. Customer Service
Don't forget about customer service! It's important not just because customers expect it, but because it helps build loyalty and keeps customers coming back year after year. If necessary, prepare for increased temporary staffing.